| 000 | 01224nam0a22003130004500 | ||
|---|---|---|---|
| 005 | 20170210205426.0 | ||
| 008 | 090627 2007 eng | ||
| 020 | _a0132056763 | ||
| 040 | _aSPU | ||
| 049 | _bSPU-CHN | ||
| 050 | 0 | 0 |
_aHF 5415.122 _bL68S 2007 |
| 100 | 1 |
_aLovelock, Christopher H. _9100804 |
|
| 245 | 1 | 0 |
_aServices marketing people, technology, strategy / _cChristopher Lovelock, Jochen Wirtz _h[book] |
| 250 | _a6th ed. | ||
| 260 |
_aUpper Saddle River : _bPrentice - Hall, _c2007 |
||
| 300 |
_axx, 648 p. : _bill. ; _c27 cm. |
||
| 505 | 0 | _aNew perspectives on marketing in the service economy | |
| 505 | 0 | _aCustomer behavior in service encounters | |
| 505 | 0 | _aDeveloping service concepts : core and supplementary elements | |
| 505 | 0 | _aDistributing services through physical and electronic channels | |
| 505 | 0 | _aExploring business models : pricing and revenue management | |
| 650 | 0 |
_aPROFESSIONS _xMARKETING _952873 |
|
| 650 | 0 |
_aSERVICE INDUSTRIES _xMARKETING _946741 |
|
| 650 | 0 |
_aMARKETING _xMANAGEMENT _934112 |
|
| 700 | 1 | 0 |
_aWirtz, Jochen _9117258 |
| 942 | _cGEN | ||
| 998 |
_atook 0609 _btook 0609 |
||
| 999 | _c133771 | ||