| 000 | 01166nam a2200313 4500 | ||
|---|---|---|---|
| 005 | 20250613001839.0 | ||
| 008 | 090627s2008 mau eng | ||
| 020 |
_a9780071101097 _c1160 Bht. |
||
| 040 | _aSPU | ||
| 049 | _bSPU-CHN | ||
| 050 | 0 | 0 |
_aHF 5415.13 _bM84M 2008 |
| 100 | 0 |
_aMullins, John W. _9161257 |
|
| 245 | 1 | 0 |
_aMarketing management : a strategic decision-making approach / _cJohn W. Mullins, Orville C. Walker Jr., Harper W. Boyd _h[book] |
| 250 | _a6th ed | ||
| 260 |
_aBoston : _bMcGraw-Hill lrwin, _c2008 |
||
| 300 |
_axxii, 533 p. ; _c25 cm. |
||
| 490 | 0 |
_aMcGraw-Hill/Irwin series in marketing. _9111657 |
|
| 500 | _aPrevious ed. entered under title | ||
| 504 | _aIncludes bibliographical references and index | ||
| 505 | 0 | _aThe marketing management process | |
| 505 | 0 | _aThe marketing implications of corporate and business strategies | |
| 505 | 0 | _aUnderstanding market opportunities | |
| 505 | 0 | _aUnderstanding consumer buying behavior | |
| 505 | 0 | _aUnderstanding organizational markets and buying behavior | |
| 650 | 0 |
_aMARKETING _xMANAGEMENT _934000 |
|
| 942 | _cGEN | ||
| 998 |
_atook 0609 _btook 0609 |
||
| 999 | _c133768 | ||