000 01100nam a2200301 4500
005 20170725155328.0
008 090528s2009 nju eng
020 _a9780137128167
_c768.20 Bht
020 _a0137128169
040 _aSPU
049 _bSPU-BK
050 0 0 _aHF 5415.1255
_bT54T 2009
100 0 _aTill, Brian D
_d1960-
_9160067
245 1 4 _aThe truth about creating brands people love
_h[book]
260 _aUpper Saddle River, NJ. :
_bPearson,
_c2009
300 _ax, 211 p.
_b;
_c21 cm.
449 0 _a160100
449 0 _aL00999
505 0 _aManaging brands is not common sense
505 0 _aNo one loves your brand as much as you love it
505 0 _aThe brand is not owned by marketing : everyone owns it
650 0 _aBRANDING (MARKETING)
_9160068
700 1 0 _aHeckler, Donna
_d1963-
_9160069
910 _aอ.จินดา
_bSwindon Book
_c050309/190309
942 _cGEN
998 _aniparat 0509
999 _c132706