| 000 | 01283nam a2200325 4500 | ||
|---|---|---|---|
| 005 | 20191224130325.0 | ||
| 008 | 090510s2008 ge eng | ||
| 020 |
_a9780750679800 _c2160 Bht |
||
| 040 | _aSPU | ||
| 049 | _bSPU-BK SPU-CHN | ||
| 050 | 0 | 0 |
_aHF 5415.123 _bP47S 2008 |
| 100 | 0 |
_aPercy, Larry _969676 |
|
| 245 | 1 | 0 |
_aStrategic integrated marketing communication : _btheory and practice / _cLarry Percy _h[book] |
| 246 | 3 | _aCommunication in marketing | |
| 260 |
_aAmsterdam : _bElsevier/Butterworth-Heinemann, _c2008 |
||
| 300 |
_axiii, 308 p. : _bill. ; _c25 cm. |
||
| 449 | 0 | _a110603 | |
| 449 | 0 | _aL00999 | |
| 504 | _aIncludes glossary and idnex | ||
| 505 | 0 | _aOverview of IMC | |
| 505 | 0 | _aBrands and IMC | |
| 505 | 0 | _aCompanies and IMC | |
| 650 | 0 |
_936840 _aSTRATEGIC PLANNING |
|
| 910 |
_aดร.วรัชต์ _bN&P _c080109/190309 |
||
| 942 | _cGEN | ||
| 998 | _aniparat 0509 | ||
| 998 |
_atook 0709 _btook 0709 |
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| 999 | _c132505 | ||