| 000 | 01428nam a22003374a 4500 | ||
|---|---|---|---|
| 005 | 20191118124514.0 | ||
| 008 | 080727s2005 enkm b a001 0 eng | ||
| 020 |
_a0749443065 _c213 Bht (บริจาค) |
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| 040 | _aSPU | ||
| 049 | _bSPU-BK | ||
| 050 | 0 | 0 |
_aHD 59 _bW37E 2005 |
| 100 | 1 |
_aWatson, Tom, _d1950- _9150844 |
|
| 245 | 1 | 0 |
_aEvaluating public relations : _ba best practice guide to public relations planning, research & evaluation / _cTom Watson & Paul Noble. _h[book] |
| 260 |
_aLondon : _bKogan Page Limited, _c2005 |
||
| 300 |
_avii, 213 p. : _bill. ; _c24 cm. |
||
| 449 | 0 | _a110602 | |
| 449 | 0 | _a110600 | |
| 504 | _aIncludes index | ||
| 505 | 0 | _aPrinciples of public relations practice | |
| 505 | 0 | _aEvaluation and communication psychology | |
| 505 | 0 | _aPractitioner culture - why we do what we do | |
| 650 | 0 |
_aPUBLIC RELATIONS _xEVALUATION. _9150845 |
|
| 650 | 0 |
_aPUBLIC RELATIONS _xEVALUATION _vCASE STUDIES. _9150846 |
|
| 700 | 1 |
_aNoble, Paul, _d1955- _9150847 |
|
| 910 |
_aบัณฑิต _c070708 |
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| 942 | _cGEN | ||
| 998 |
_aniparat 0708 _bniparat 0708 |
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| 998 | _aNuch 0309 | ||
| 999 | _c124718 | ||