000			01838nam a22003374a 4500
005			20170415123236.0
008			080725s2006 ilum b a001 0 eng
020			_a1419526936 _c266 Bht (บริจาค)
020			_a9781419526930
040			_aSPU
049			_bSPU-BK
050	0	0	_aHF 5415.126 _bM44C 2006
100	1		_aMeisner, Chet. _9150786
245	1	4	_aThe complete guide to direct marketing : _bcreating breakthrough programs that really work / _cChet Meisner. _h[book]
260			_aChicago, IL : _bKaplan, _c2006
300			_axii, 266 p. : _bill. ; _c23 cm.
449		0	_a110203
449		0	_a110210
504			_aIncludes bibliographical references (p. 247-248) and index.
505	0		_aDirect marketing as business strategy -- Direct marketing as sales -- Thinking like a direct marketer -- Breakthrough strategies that have worked -- Barriers to success -- Finding your audience -- Data, data processing, and database marketing -- Creative -- Production and fulfillment -- Testing and tracking.
650		0	_aDIRECT MARKETING _938846
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip067/2006002410.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0708/2006002410-d.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0662/2006002410-b.html
910			_aบัณฑิต
942			_cGEN
998			_aniparat 0708 _bniparat 0708
998			_anok 0113
999			_c124694