000 02047nam a2200397 a 4500
005 20170415123236.0
008 080725s1998 ilum b a001 0 eng
020 _a0844234117
_c315 Bht (บริจาค)
020 _a0844234125
040 _aSPU
049 _bSPU-BK SPU-CHG SPU-CHN
050 0 0 _aHF 5415.123
_bH37V 1998
100 1 _aHarris, Thomas L.,
_d1931-
_9150746
245 1 0 _aValue-added public relations :
_bthe secret weapon of integrated marketing /
_cThomas L. Harris ; foreword by Philip Kotler.
_h[book]
260 _aLincolnwood, Ill. :
_bNTC Business Books,
_c1998
300 _axiii, 314 p. :
_bill. ;
_c24 cm.
449 0 _a110203
449 0 _a110210
504 _aIncludes index
505 0 _aHow public relations adds value to integrated marketing
505 0 _aHow to write an integrated marketing public relations plan
650 0 _aCOMMUNICATION IN MARKETING
_948624
910 _aบัณฑิต
_c240608
942 _cGEN
998 _aniparat 0708
_bniparat 0708
998 _atook 0908
_btook 0908
998 _aNuch 0309
999 _c124675