000			01043nam a2200313 4500
003			SPU
005			20200807152328.0
008			080719s2007 nju eng
020			_a0132279177 _c794 Bht (บริจาค)
040			_aSPU
050	0	0	_aHF 5415.2 _bM34M 2007
100	0		_aMalhotra, Naresh K. _970168
245	1	0	_aMarketing research : _bAn applied orientation / _cNaresh K. Malhotra
250			_a5th ed.
260			_aUpper Saddle, NJ. : _bPearson, _c2007
300			_axxii, 715 p. : _bill. ; _c27 cm.+ _e1 CD-ROM
449		0	_a110210
504			_aIncludes appendix and index
505	0		_aIntroduction and early phases of marketing research
505	0		_aResearch design formaulation
505	0		_aData collection, preparation analysis and reporting
650		0	_aMARKETING RESEARCH _934106
650		0	_aMARKETING RESEARCH _xMATHODOLOGY _970169
850			_aSPU
910			_aบัณฑิต _c240608
942			_cGEN _2lcc
998			_aniparat 0708 _bniparat 0708
998			_atook 0908 _btook 0908
999			_c124567