| 000 | 02299nam a2200457 4500 | ||
|---|---|---|---|
| 005 | 20170415123235.0 | ||
| 008 | 080711s2002 nju eng | ||
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_a0130175781 _c638 Bht |
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| 040 | _aSPU | ||
| 049 | _bSPU-BK SPU-CHG SPU-CHN | ||
| 050 | 0 | 0 |
_aHF 5415.123 _bC56I 2002 |
| 100 | 1 |
_aClow, Kenneth E. _997022 |
|
| 245 | 1 | 0 |
_aIntegrated advertising promotion&marketing communications / _cKenneth E. Clow _h[book] |
| 260 |
_aUpper Saddle River, NJ. : _bPearson, _c2002 |
||
| 300 |
_axxvi, 638 p. : _bill. ; _c25 cm.+ _e1 CD-ROM |
||
| 449 | 0 | _a110601 | |
| 449 | 0 | _a110600 | |
| 504 | _aIncludes index | ||
| 505 | 0 | _aIntroduction and social issues | |
| 505 | 0 | _aThe integrated communications foundation | |
| 505 | 0 | _aAdvertising | |
| 650 | 0 |
_aCOMMUNICATION IN MARKETING _948624 |
|
| 650 | 0 |
_aADVERTISING _936801 |
|
| 700 | 1 | 0 |
_aBaack, Donald _997023 |
| 910 |
_aบัณฑิต _c240608 |
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| 942 | _cGEN | ||
| 998 |
_aniparat 0708 _bniparat 0708 |
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| 998 | _aNuch 0509 | ||
| 999 | _c124467 | ||