| 000 | 02060nam a22004334a 4500 | ||
|---|---|---|---|
| 005 | 20170415123234.0 | ||
| 008 | 080707s2004 njum b a001 0 eng | ||
| 020 |
_a0130337161 _c713 Bht (บริจาค) |
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| 020 | _a0131011189 (CD-ROM) | ||
| 020 | _a0131217291 | ||
| 040 | _aSPU | ||
| 049 | _bSPU-BK SPU-CHN | ||
| 050 | 0 | 0 |
_aHF 5415.2 _bM34M 2004 |
| 100 | 1 |
_aMalhotra, Naresh K. _970168 |
|
| 245 | 1 | 0 |
_aMarketing research : _ban applied orientation / _cNaresh K. Malhotra. _h[bookl] |
| 250 | _a4th ed. | ||
| 260 |
_aUpper Saddle River, NJ : _bPearson/Prentice Hall, _c2004 |
||
| 300 |
_axxix, 713 p. : _bill. ; _c29 cm. + _e1 CD-ROM |
||
| 449 | 0 | _a110203 | |
| 449 | 0 | _a110210 | |
| 500 | _aTitle of CD-ROM is SPSS student version 11.0 for Windows. | ||
| 504 | _aIncludes appendix and index | ||
| 505 | 0 | _aEarly phases of marketing research | |
| 505 | 0 | _aResearch design formulation | |
| 505 | 0 | _aData collection preparation analysis and reporting | |
| 650 | 0 |
_aMARKETING RESEARCH _934106 |
|
| 650 | 0 |
_aMARKETING RESEARCH _xMATHODOLOGY _970169 |
|
| 910 |
_aบัณฑิต _c240608 |
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| 942 | _cGEN | ||
| 998 | _aNuch 0309 | ||
| 998 |
_aniparat 0708 _bniparat 0708 |
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| 999 | _c124341 | ||