000			02296nam a2200313 a 4500
005			20170415123233.0
008			080629s1994 txum b a001 0 eng
020			_a0030975859 _c776 Bht
020			_a0030978564
040			_aSPU
049			_bSPU-BK
050	0	0	_aHD 30.4 _bZ54B 1994
100	1		_aZikmund, William G. _970323
245	1	0	_aBusiness research methods / _cWilliam G. Zikmund. _h[book]
250			_a4th ed.
260			_aFort Worth : _bDryden Press, Harcourt Brace College, _c1994
300			_axi, 776 p. : _bill. ; _c24 cm.
449		0	_a110201
504			_aIncludes index
505	0		_aIntroduction. The role of business research -- Theory building -- The research process : an overview -- Ethical issues in business research -- Beginning stages of the research process. Problem definition and the research proposal -- Exploratory research -- Secondary data and global information systems -- Research methods. Survey research : an overview -- Survey research : basic methods of communication with respondents -- Observation methods -- Experimental research. Measurement concepts. Measurement and scaling concepts -- Attitude measurement -- Questionnaire design. Sampling and fieldwork. Sample designs and sampling procedures -- Determination of sample size : a review of the statistical theory -- Fieldwork. Data analysis and presentation. Editing and coding : beginning to transform raw data into information -- Basic data analysis : descriptive statistics -- Univariate statistics -- Bivariate analysis : tests of differences -- Bivariate analysis : measures of association -- Multivariate analysis -- Communicating research results : research report, oral presentation, and research follow-up. Cases. Video cases and video research project.
650		0	_aMANAGEMENT _xRESEARCH. _940076
650		0	_aBUSINESS _xRESEARCH. _940077
910			_aอ.มนู _c180608
942			_cGEN
998			_aniparat 0608 _bniparat 0608
999			_c124031