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| 005 | 20170415123231.0 | ||
| 008 | 080626s2007 ohu eng | ||
| 020 |
_a9780324320879 _c772 Bht |
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| 040 | _aSPU | ||
| 049 | _bSPU-BK | ||
| 050 | 0 | 0 |
_aHF 5415.2 _bZ54E 2007 |
| 100 | 0 |
_aZikmund, William G. _970323 |
|
| 245 | 1 | 0 |
_aEssentials of marketing research _h[book] |
| 250 | _a3rd ed. | ||
| 260 |
_aMason, OH. : _bThomson/South-Western, _c2007 |
||
| 300 |
_axvii, 414 p. : _bill. ; _c27 cm. |
||
| 449 | 0 | _a110203 | |
| 449 | 0 | _aL00999 | |
| 504 | _aIncldues appendix glossary and idnex | ||
| 505 | 0 | _aDesigning research studies | |
| 505 | 0 | _aMeasurement | |
| 505 | 0 | _aSampling and statistical theory | |
| 505 | 0 | _aAnalysis and reporting | |
| 505 | 0 | _aComprehensive cases with computerized databases | |
| 650 | 0 |
_aMARKETING RESEARCH _934106 |
|
| 700 | 1 | 0 |
_aBabin, Barry J. _9149320 |
| 910 |
_aผอ. _bคิโนะคูนิยะ |
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| 942 | _cGEN | ||
| 998 |
_aniparat 0608 _bniparat 0608 |
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| 999 | _c123808 | ||