000			01681nam a22003254a 4500
005			20221125155645.0
008			080609s2007 enkm b a001 0 eng
020			_a9780415328265 _c1675 Bht
040			_aSPU
049			_bSPU-BK
050	0	0	_aHD 30.3 _bR537 2007
100	1		_aRiel, C. B. M. van. _9147949
245	1	0	_aEssentials of corporate communication : _bimplementing practices for effective reputation management / _cCees B.M. van Riel and Charles J. Fombrun _h[book]
260			_aLondon : _bRoutledge, _c2007
300			_axvi, 306 p. : _bill. ; _c24 cm.
449			_aL00999
449		0	_a110602
504			_aIncludes bibliographical and index
505	0		_aIntroduction : the communication system -- What is corporate communication? -- From communication to reputation -- Creating identity and identification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the company -- Communicating with key stakeholders -- Assessing the effectiveness of corporate communication -- Applied reputation research -- Organizing corporate communication.
650		0	_aCOMMUNICATION IN MANAGEMENT _934453
650		0	_aCORPORATE IMAGE _946726
650		0	_aCORPORATIONS _xPUBLIC RELATIONS _952625
700	1		_aFombrun, Charles J. _9147950
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip068/2006005358.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0651/2006005358-d.html
910			_aอ.กาญจนา _bบุ๊คเน๊ท _c030408/020608
942			_cGEN
998			_aniparat 0608 _bniparat 0608
999			_c122688