| 000 | 01319cam a22003614a 4500 | ||
|---|---|---|---|
| 005 | 20240806103347.0 | ||
| 008 | 080424s2008 njua b 001 0 eng | ||
| 020 |
_a0132336227 _c710 Bht. |
||
| 020 | _a9780132336222 | ||
| 040 | _aSPU | ||
| 049 | _bSPU-CHG SPU-CHN | ||
| 050 | 0 | 0 |
_aHD 69.B7 _bK44S 2008 |
| 100 | 1 |
_aKeller, Kevin Lane, _d1956- _9121456 |
|
| 245 | 1 | 0 |
_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller _h[book] |
| 250 | _a3rd ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _c2008 |
||
| 300 |
_axxi, 692 p. : _bCol.ill. ; _c25 cm. |
||
| 449 | 0 | _a110201 | |
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aOpening perspectives | |
| 505 | 0 | _aIdentifying and establishing brand positioning and values | |
| 505 | 0 | _aPlanning and implementing brand marketing programs | |
| 505 | 0 | _aClosing perspectives | |
| 650 | 0 |
_aBRAND NAME PRODUCTS _xMANAGEMENT _9121457 |
|
| 910 |
_aอ.จิรภา _bจุฬา _c030408/070508 |
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| 910 | _aบัณฑิตวิทยาลัย | ||
| 910 |
_aอ.กิ่งแก้ว _bจุฬ่ฯ _c270411/160611 |
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| 942 | _cGEN | ||
| 998 |
_aniparat 0608 _bniparat 0608 |
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| 999 | _c120772 | ||