| 000 | 01121nam a2200337 4500 | ||
|---|---|---|---|
| 005 | 20170210203910.0 | ||
| 008 | 080328s2007 mau eng | ||
| 020 | _a9780618643721 | ||
| 020 | _a0618643729 | ||
| 040 | _aSPU | ||
| 049 | _bSPU-CHG | ||
| 050 | 0 | 0 |
_aHF 5415.32 _b.H69C 2007 |
| 100 | 0 |
_aHoyer, Wayne D. _9100756 |
|
| 245 | 1 | 0 |
_aConsumer behavior / _cWayne D. Hoyer _h[book] |
| 250 | _a4th ed | ||
| 260 |
_aBoston : _bHoughton Mifflin, _c2007 |
||
| 300 |
_axxiv, 531 p. ; _c26 cm. |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aAn introduction to consumer behavior | |
| 505 | 0 | _aThe psychological core | |
| 505 | 0 | _aThe process of making decisions | |
| 505 | 0 | _aThe consumer's culture | |
| 505 | 0 | _aConsumer behavior outcomes | |
| 650 | 0 |
_aCONSUMER BEHAVIOR _986116 |
|
| 650 | 0 |
_aMARKETING RESEARCH _934106 |
|
| 700 | 1 | 0 |
_aMaclnnis, Deborah J. _9145704 |
| 910 | _aคณะสารสนเทศศาสตร์ | ||
| 942 | _cGEN | ||
| 998 |
_atook 0308 _btook 0308 |
||
| 999 | _c120281 | ||