| 000 | 01148nam a2200325 4500 | ||
|---|---|---|---|
| 005 | 20170210203909.0 | ||
| 008 | 080328s2007 eng | ||
| 020 | _a0275992233 | ||
| 020 | _a9780275992231 | ||
| 040 | _aSPU | ||
| 049 | _bSPU-CHG | ||
| 050 | 0 | 0 |
_aHF 5415.126 _bD57 2007 |
| 245 | 0 | 0 |
_aDirect marketing in action / _h[book] |
| 250 | _a3rd ed | ||
| 260 |
_aWestport, Conn. : _bPraeger Publishers, _c2007 |
||
| 300 |
_axiv, 218 p. ; _c24 cm. |
||
| 500 | _aIncludes bibliographical references and index | ||
| 505 | 0 | _aWhat is direct marketing? | |
| 505 | 0 | _aCustomer analysis : the right behaviors | |
| 505 | 0 | _aEnvironmental analysis : identifying internal capabilities and external opportunities | |
| 650 | 0 |
_aDIRECT MARKETING _938846 |
|
| 650 | 0 |
_aTARGET MARKETING _949197 |
|
| 650 | 0 |
_aMARKETING _xMANAGEMENT _934112 |
|
| 650 | 0 |
_aCONSUMER BEHAVIOR _986116 |
|
| 700 | 1 | 0 |
_aThomas, Andrew R., _eedited _9145700 |
| 910 | _aคณะสารสนเทศศาสตร์ | ||
| 942 | _cGEN | ||
| 998 |
_atook 0308 _btook 0308 |
||
| 999 | _c120276 | ||