| 000 | 01892nam a22004334a 4500 | ||
|---|---|---|---|
| 005 | 20170415123211.0 | ||
| 008 | 080130s2006 njum b a001 0 eng | ||
| 020 |
_a0131465600 _c1997 Bht (บริจาค) |
||
| 040 | _aSPU | ||
| 049 | _bSPU-BK | ||
| 050 | 0 | 0 |
_aHF 5823 _bW44A 2006 |
| 100 | 1 |
_aWells, William, _d1926- _9143869 |
|
| 245 | 1 | 0 |
_aAdvertising : _bprinciples & practice / _cWilliam Wells, Sandra Moriarty, John Burnett. _h[book] |
| 246 | 3 |
_aAdvertising : _bprinciples and practice. |
|
| 250 | _a7th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson/Prentice Hall, _c2006 |
||
| 300 |
_axxxi, 592 p. ; _bill. ; _c29 cm. |
||
| 449 | 0 | _a111002 | |
| 449 | 0 | _a110601 | |
| 449 | 0 | _a110600 | |
| 504 | _aIncludes index. | ||
| 505 | 0 | _aPart 1 Foundations | |
| 505 | 0 | _aPart 2 Planning and strategy | |
| 505 | 0 | _apart 3 Effective advertising | |
| 505 | 0 | _aPart 4 Effective advertising messages | |
| 505 | 0 | _aPart 5 integration and evaluation | |
| 650 | 0 |
_aADVERTISING _936801 |
|
| 700 | 1 |
_aBurnett, John, _d1944- _9114317 |
|
| 700 | 1 |
_aMoriarty, Sandra E. _q(Sandra Ernst) _994523 |
|
| 910 |
_aอ.วัชรินทร์ _bซีบุ๊คส์ _c081107/191107 |
||
| 910 |
_aบัณฑิต _c240608 |
||
| 942 | _cGEN | ||
| 998 | _aNuch 0309 | ||
| 998 |
_aniparat 0108 _bniparat 0108 |
||
| 999 | _c118409 | ||