| 000 | 01712nam a22003854a 4500 | ||
|---|---|---|---|
| 005 | 20170415123211.0 | ||
| 008 | 080130s2007 maum b a001 0 eng | ||
| 020 |
_a0073101265 (alk. paper) _c2167 Bht |
||
| 020 | _a9780073101262 (alk. paper) | ||
| 040 | _aSPU | ||
| 049 | _bSPU-BK | ||
| 050 | 0 | 0 |
_aHF 5823 _bB44A 2007 |
| 100 | 1 |
_aBelch, George E. _989697 |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch, Michael A. Belch. _h[book] |
| 250 | _a7th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _c2007 |
||
| 300 |
_axxvi, 820 p. : _bcol. ill. ; _c29 cm. |
||
| 449 | 0 | _a111002 | |
| 449 | 0 | _a110210 | |
| 504 | _aIncludes glossary and index | ||
| 505 | 0 | _aPart One Integrated marketing communications | |
| 505 | 0 | _aPart Two Integrated marketing program situation analysis | |
| 505 | 0 | _aPart Three Analyzing the communication process | |
| 505 | 0 | _aPart Four Objectives and budeting for integrated marketing communications programs | |
| 650 | 0 |
_aADVERTISING _936801 |
|
| 650 | 0 |
_aSALES PROMOTION _943068 |
|
| 650 | 0 |
_aCOMMUNICATION IN MARKETING _948624 |
|
| 700 | 1 |
_aBelch, Michael A. _969576 |
|
| 910 |
_aอ.วัชรินทร์ _bซีบุ๊คส์ _c081107/191107 |
||
| 942 | _cGEN | ||
| 998 |
_aniparat 0108 _bniparat 0108 |
||
| 998 | _anok 0912 | ||
| 999 | _c118402 | ||