| 000 | 01879nam a2200409 a 4500 | ||
|---|---|---|---|
| 005 | 20170415123211.0 | ||
| 008 | 080130 2006 ohum a eng | ||
| 020 |
_a0324317182 _c2167 Bht |
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| 040 | _aSPU | ||
| 049 | _bSPU-BK SPU-CHN | ||
| 050 | 0 | 0 |
_aHF 5821 _bO33A 2006 |
| 100 | 0 |
_aO'Guinn, Thomas C. _9101582 |
|
| 245 | 1 | 0 | _aAdvertising and integrated brand promotion |
| 250 | _a4th ed. | ||
| 260 |
_aMason, Ohio : _bThomson/South-Western, _c2006 |
||
| 300 |
_axlviii, 781 p. : _bill. ; _c29 cm. |
||
| 449 | 0 | _a110601 | |
| 449 | 0 | _a111002 | |
| 504 | _aIncludes bibliographical references and index | ||
| 505 | 0 | _aThe process : advertising integrated brand promotion in business and society | |
| 505 | 0 | _aThe planning : analyzing the advertising and integrated brand promotion environment | |
| 505 | 0 | _aPreparing the message | |
| 505 | 0 | _aPlacing the message in conventional and New media | |
| 505 | 0 | _aPart 5 Integrated brand promotion | |
| 650 | 0 |
_aADVERTISING _936801 |
|
| 650 | 0 |
_aADVERTISING MEDIA PLANNING _951266 |
|
| 700 | 1 | 0 |
_aSemenik, Richard J. _971347 |
| 700 | 1 | 0 |
_aAllen, Chris T. _971576 |
| 910 |
_aอ.กานต์นันท์ _bซีเอ็ด _c291006/181206 |
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| 910 |
_aอ.วัชรินทร์ _bซีบุ๊คส์ _c081107/191107 |
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| 942 | _cGEN | ||
| 998 |
_aniparat 0108 _bniparat 0108 |
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| 999 | _c118399 | ||