| 000 | 01598nam a22003614a 4500 | ||
|---|---|---|---|
| 005 | 20170415123210.0 | ||
| 008 | 080127s2008 njum b a001 0 eng | ||
| 020 |
_a9780132390026 (alk. paper) _c655 bht |
||
| 020 | _a0132390027 (alk. paper) | ||
| 020 | _a9780136132370 | ||
| 040 | _aSPU | ||
| 050 | 0 | 0 |
_aHF 5415 _bK67P 2008 |
| 100 | 1 |
_aKotler, Philip _9114321 |
|
| 245 | 1 | 0 |
_aPrinciples of marketing / _cPhilip Kotler, Gary Armstrong. _h[book] |
| 250 | _a12th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson/Prentice Hall, _c2008 |
||
| 300 |
_axxxii, 599, p. : _bill. ; _c29 cm. |
||
| 449 | 0 | _a160100 | |
| 449 | 0 | _a110203 | |
| 504 | _aIncludes appendix glossary and index | ||
| 505 | 0 | _aExtending marketing | |
| 505 | 0 | _aDefining marketing and the marketing process | |
| 505 | 0 | _aUnderstanding the marketplace and consumers | |
| 505 | 0 | _aDesigning a customer-driven marketing strategy and integrated marketing Mix | |
| 650 | 0 |
_aMARKETING _934000 |
|
| 700 | 1 |
_aArmstrong, Gary _996294 |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip078/2007000562.html |
| 910 |
_aอ.จินดา _bธรรมศาสตร์ _c131107/151107 |
||
| 942 | _cGEN | ||
| 999 | _c118222 | ||