| 000 | 01743nam a2200397 4500 | ||
|---|---|---|---|
| 005 | 20170415123204.0 | ||
| 008 | 071206s2008 mau eng | ||
| 020 |
_a0495095699 _c570 Bht |
||
| 020 | _a9780495095699 | ||
| 040 | _aSPU | ||
| 049 | _bSPU-BK SPU-CHN | ||
| 050 | 0 | 0 |
_aHF 5825 _bD73C 2008 |
| 100 | 0 |
_aDrewniany, Bonnie L. _971773 |
|
| 245 | 1 | 0 |
_aCreative strategy in advertising _h[book] |
| 260 |
_aBost. MA. : _bThomson/Wadsworth, _c2008 |
||
| 300 |
_axiv, 332 p. : _bill. ; _c25 cm. |
||
| 449 | 0 | _a110603 | |
| 449 | 0 | _a111002 | |
| 505 | 0 | _aCreativity : unexpected but relevant selling messages | |
| 505 | 0 | _aBranding " identity and image strategy | |
| 505 | 0 | _aDiversity : targeting an ever-changing marketplace | |
| 505 | 0 | _aFact finding : the basis for effective creative work | |
| 505 | 0 | _aStrategy : a roao map for the creative team | |
| 650 | 0 |
_aADVERTISING COPY _944017 |
|
| 650 | 0 |
_aADVERTISING LAYOUT AND TYPOGRAPHY _944018 |
|
| 700 | 1 | 0 |
_aJewler, A. Jerome _9128456 |
| 910 |
_aดร.วรัช _bN&P _c080109/190309 |
||
| 910 |
_aอ.อติเทพ _bLeader & Leader _c081107/201107 |
||
| 942 | _cGEN | ||
| 998 | _aniparat 0509 | ||
| 998 |
_aniparat 1207 _bniparat 1207 |
||
| 998 |
_atook 0709 _btook 0709 |
||
| 999 | _c116757 | ||