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| 005 | 20240515164308.0 | ||
| 008 | 070719s2005 enka b 001 0 eng | ||
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_aHF 5415.5 _bP43C 2005 |
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_aPeelen, Ed. _9137598 |
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_aCustomer relationship management / _cEd Peelen. _h[book] |
| 260 |
_aHarlow, England : _bFT Prentice Hall, _c2005 |
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| 300 |
_axvi, 433 p. : _bill. ; _c25 cm. |
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| 449 | 0 | _a110203 | |
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| 504 | _aIncludes bibliographical references and index | ||
| 505 | 0 | _aStrategy and organisation of CRM | |
| 505 | 0 | _aAnalytical CRM | |
| 505 | 0 | _aOperational CRM | |
| 505 | 0 | _aCRM systems and their implementation | |
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_aCUSTOMER RELATIONS _xMANAGEMENT. _956042 |
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