000 01855nam a22003734a 4500
005 20170415123140.0
008 060103s2006 ohum b a001 0 eng
020 _a0324271972 (student ed.)
_c1140 Bht
040 _aSPU
049 _bSPU-CHN
050 _aHF 5415.32
_bB52C 2006
100 1 _aBlackwell, Roger D.
_9125190
245 1 0 _aConsumer behavior /
_cRoger D. Blackwell, Paul W. Miniard, James F. Engel.
_h[book]
250 _a10th ed.
260 _aMason, Ohio :
_bThomson Business and Economics,
_c2006
300 _axlii, 774 p. :
_bill. ;
_c29 cm.
449 0 _a110203
449 0 _a110210
504 _aIncludes bibliographical references and index.
505 0 _aIntroduction to consumer behavior--consumer decision making--Individual determinants of consumer behavior--Enironmental influences on consumer behavior--Infuencing consumer behavior
650 0 _aCONSUMER BEHAVIOR.
_986116
650 0 _aMARKETING RESEARCH.
_934106
700 1 _aMiniard, Paul W.
_9125191
700 1 _aEngel, James F.
_9125192
910 _aนศ.กิติกร
_bซีเอ็ด
_c201006/060207
942 _cGEN
998 _aniparat 0708
_bniparat 0708
998 _anip 0507
_bvip 0507
999 _c110673