| 000 | 00870cam a22002294a 4500 | ||
|---|---|---|---|
| 005 | 20170210202452.0 | ||
| 008 | 070403s2006 njua b 001 0 eng | ||
| 020 | _a0131971212 | ||
| 049 | _bSPU-CHG | ||
| 050 | 0 | 0 |
_aHF 5415.2 _bM34B 2006 |
| 100 | 1 |
_aMalhotra, Naresh K. _970168 |
|
| 245 | 1 | 0 |
_aBasic marketing research : a decision-making approach / _cNaresh K. Malhotra, Mark Peterson _h[book] |
| 250 | _a2 nd ed | ||
| 260 |
_aUpper Saddle River : _bPearson/Prentice Hall, _c2006 |
||
| 300 |
_axl, 631 P. : _bCol.ill ; _c28 cm. + 1 CD-ROM |
||
| 500 | _aIncludes bibliographical references and indexex | ||
| 650 | 0 |
_aMARKETING RESEARCH _934106 |
|
| 700 | 1 | 0 |
_aPeterson, Mark _9133909 |
| 942 | _cGEN | ||
| 999 | _c109733 | ||