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| 008 | 070403s2007 at eng | ||
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_aHF 1416 _bC37I 2007 |
| 100 | 0 |
_972446 _aCateora, Philip R. |
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| 245 | 1 | 0 |
_aInternational marketing / _cPhilip R. Cateora _h[book] |
| 250 | _a13 th ed | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _c2007 |
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| 300 |
_axxxii, 702 p : _bill ; _c28 cm. |
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| 449 | 0 | _a110200 | |
| 449 | 0 | _a110203 | |
| 449 | 0 | _a110210 | |
| 505 | 0 | _aAn overview | |
| 505 | 0 | _aThe cultural environment of global markets | |
| 505 | 0 | _aAssessing global market opportunities | |
| 650 | 0 |
_aEXPORT MARKETING _934104 |
|
| 650 | 0 |
_aMARKETING _xMANAGEMENT _934112 |
|
| 700 | 1 | 0 |
_970158 _aGraham, John L. |
| 910 |
_aบัณฑิต _c240608 |
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