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| 008 | 070403s2007 maua b 001 0 eng | ||
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| 049 | _bSPU-CHG | ||
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_aHF 5415 _bK47M 2007 |
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_aKerin, Roger A. _971973 |
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| 245 | 1 | 0 |
_aMarketing : the core / _cRoger A. Kerin _h[book] |
| 250 | _a2 nd ed | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _c2007 |
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| 300 |
_axxxiii, 424 P. : _bCol.ill ; _c26 cm.+1 CD-ROM |
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| 650 | 0 |
_aMARKETING _934000 |
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| 700 | 1 | 0 |
_aHartley, Steven W. _9133892 |
| 700 | 1 | 0 |
_aRudelius, William _9133893 |
| 942 | _cGEN | ||
| 999 | _c109710 | ||