000 02304nam a22003614a 4500
005 20170415123137.0
008 070330s2006 ohum b a001 0 eng
020 _a0324323395
_c875 Bht
040 _aSPU
049 _bSPU-CHN
050 0 0 _aHD 62.7
_bL66S 2006
100 1 _aLongenecker, Justin Gooderl,
_d1917-
_9117768
245 1 0 _aSmall business management :
_ban entrepreneurial emphasis
_h[book]
260 _aMason, Ohio.:
_bThomson/South-Western,
_c2006
300 _axxi, 530 p :
_bill. ;
_c27 cm.
449 0 _a110201
449 0 _a110201
504 _aIncludes appendix glossary and index
505 0 _aThe entrepreneurial life -- Entrepreneurial integrity: a gateway to small business opportunity -- Getting started -- Franchises and buyouts -- The family business -- The business plan: visualizing the dream -- The marketing plan -- The human resource plan: managers, owners, allies, and directors -- The location plan -- The financial plan, part 1: projecting financial requirements -- The financial plan, part 2: finding sources of funds -- The harvest plan -- Customer relationships: the key ingredient -- Product and supply chain management -- Pricing and credit decisions -- Promotional planning -- Global marketing -- Professional management in the entrepreneurial firm -- Managing human resources -- Managing operations -- Managing risk -- Managing assets -- Evaluating financial performance.
650 0 _aSMALL BUSINESS
_xMANAGEMENT
_935606
700 1 0 _aMoore, Carlas W.
_973069
700 1 0 _aPetty, J. William
_d1942
_9117770
700 1 0 _aPalich, Leslie E.
_9133822
910 _aอ.ณัฐธยาน์
_bซีเอ็ด
_c061106/160207
942 _cGEN
998 _aniparat 0708
_bniparat 0708
998 _anip 0703
_bvip 0703
998 _aNuch 1108
999 _c109630