000 01157nam a2200301 a 4500
005 20250613001207.0
008 070329s2006 caum b a001 0 eng
020 _a0534637973 (pbk.)
_c840 Bht
040 _aSPU
049 _bSPU-BK SPU-CHN
050 0 0 _aP 90
_bB37M 2006
100 1 _aBaran, Stanley J.
_969935
245 1 0 _aMass communication theory :
_bfoundations, ferment, and future
_h[book]
250 _a4th ed.
260 _aBelmont, CA :
_bThomson/Wadsworth,
_c2006
300 _axix, 412 p ;
_c23 cm.
490 0 _aWadsworth series in mass communication and journalism.
_988013
449 0 _a110601
504 _aIncludes index
505 0 _aIntroduction to mass communication theory--The era of mass society and mass culture--The rise and fall of limited effects--Contemporary mass communication theory : searching for consensus and confronting challenges
650 0 _aMASS MEDIA
_xPHILOSOPHY.
_946124
700 1 _aDavis, Dennis K.
_9111050
910 _aกานต์นันท์
_bซีเอ็ด
_c201006/160307
942 _cGEN
998 _anip 0703
_bvip 0703
998 _atook 1208
_btook 1208
999 _c109573