| 000 | 01208nam a2200313 4500 | ||
|---|---|---|---|
| 005 | 20171226112327.0 | ||
| 008 | 070118s2007 ohu eng | ||
| 020 |
_a0324366078 _c1830 bht |
||
| 040 | _aSPU | ||
| 049 | _bSPU-CHN | ||
| 050 | 0 | 0 |
_aHF 5415 _bM32M 2007 |
| 100 | 0 |
_aMcDaniel, Carl _970133 |
|
| 245 | 1 | 0 | _aMarketing essentials |
| 250 | _a5th ed. | ||
| 260 |
_aMason, OH.: _bThomson/South-Western, _c2007 |
||
| 300 |
_axxiii, 544 p : _bill |
||
| 449 | 0 | _a110203 | |
| 504 | _aIncludes glossary and index | ||
| 505 | 0 | _aPart 1. The world of marketing--Part 2. Analyzing marketing opportunities--Part 3. Product and distribution decisions--Part 4. Promotion and pricing decisions | |
| 650 | 0 |
_aMARKETING _934000 |
|
| 650 | 0 |
_aMARKETING _xMANAGEMENT _934112 |
|
| 700 | 1 | 0 |
_aLamb, Charles W. _969964 |
| 700 | 1 | 0 |
_aHair, Joseph F. _969965 |
| 910 |
_aอ.อัศวิน _bWorld Book _c061106/201106 |
||
| 942 | _cGEN | ||
| 998 |
_anip 0701 _bvip 0701 |
||
| 999 | _c107723 | ||