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| 005 | 20250613001122.0 | ||
| 008 | 061016s2003 maum a001 0 eng | ||
| 020 |
_a0072556641 (alk. paper) _c119 Bht (บริจาค) |
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| 040 | _aSPU | ||
| 049 | _bSPU-BK SPU-CHN | ||
| 050 | 0 | 0 |
_aHF 5823 _bP87W 2003 |
| 100 | 1 |
_aPurvis, Scott C. _9128162 |
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| 245 | 1 | 0 |
_aWhich ad pulled best? : _b40 case histories on how to write and design ads that work / _cScott C. Purvis, Philip Ward Burton. |
| 250 | _a9th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _c2003 |
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| 300 | _axvii, 120 p | ||
| 490 | 0 |
_aMcGraw-Hill/Irwin series in marketing. _9111657 |
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| 449 | 0 | _a110601 | |
| 449 | 0 | _a110600 | |
| 504 | _aIncludes index. | ||
| 505 | 0 | _aConsumer advertisements tested by gallup & robinson--Principles demonstrated by tested advertisements--Lisit of advertisers | |
| 650 | 0 |
_aADVERTISING. _936801 |
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| 650 | 0 |
_aADVERTISING COPY _xEVALUATION. _9128161 |
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| 700 | 1 |
_aBurton, Philip Ward, _d1910- _9128163 |
|
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh031/2002026342.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh031/2002026342.html |
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