| 000 | 01232nam a2200301 4500 | ||
|---|---|---|---|
| 005 | 20170415123120.0 | ||
| 008 | 060921s2005 enk eng | ||
| 020 |
_a0761941541 _c2067 Bht |
||
| 020 | _a0761941533 | ||
| 049 | _bSPU-BK SPU-CHN | ||
| 050 | 0 | 0 |
_aHF 6161.B4 _bH32A 2005 |
| 100 | 0 |
_aHackley, Chris _9126967 |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _bcommunicating brands / _cChris Hackley _h[book] |
| 260 |
_aLondon : _bSAGE Publications, _c2005 |
||
| 300 |
_a264 p. ; _c24 cm. |
||
| 449 | 0 | _a110601 | |
| 504 | _aIncludes bibliographical references and index | ||
| 505 | 0 | _aIntroducing advertising and promotion | |
| 505 | 0 | _aTheorizing advertising and promotion | |
| 505 | 0 | _aAdvertising and promotions's role in in brand marketing | |
| 650 | 0 |
_aADVERTISING _936801 |
|
| 650 | 0 |
_aSALES PROMOTION _943068 |
|
| 650 | 0 |
_aADVERTISING _xBRAND NAME PRODUCTS _955933 |
|
| 910 |
_aดร.วรัชญ์ _bลีดเดอร์ _c210411/240511 |
||
| 942 | _cGEN | ||
| 999 | _c104034 | ||