| 000 | 00784nam a2200217 4500 | ||
|---|---|---|---|
| 005 | 20170210201801.0 | ||
| 008 | 060916s 2006 eng | ||
| 020 |
_a0471271330 _c2307 |
||
| 049 | _bSPU-CHN | ||
| 050 | 0 | 0 |
_aHF 5415.5 _bK85C |
| 100 | 0 |
_aKumar, V. _970166 |
|
| 245 | 1 | 0 |
_aCustomer relationship management : a databased approach / _cV. Kumar and Werner J. Reinartz _h[book] |
| 260 |
_aHoboken : _bJohn Wiley & Sons, _c2006 |
||
| 300 |
_axxiv, 323 P. ; _c25 cm. |
||
| 500 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aCUSTOMER RELATIONS _xMANAGEMENT _956042 |
|
| 650 | 0 |
_aDATABASE MARKETING _972851 |
|
| 700 | 1 | 0 |
_aReinartz, Werner J. _9126739 |
| 942 | _cGEN | ||
| 999 | _c103839 | ||