000			02087nam a2200229 a 4500
005			20170415123117.0
008			060824s1991 nyum b a100 0 eng
020			_a1560241985 (alk. paper) _c1950 Bht
040			_aSPU
050	0	0	_aLB 2342.82 _bN48 1991
245	0	0	_aNew strategies in higher education marketing / _cThomas J. Hayes ; editor.
260			_aNew York : _bHaworth Press, _c1991
300			_ax, 179 p
449		0	_aL00551
505	0		_aOpportunistic marketing in higher education / Thomas J. Wonders, James F. Gyure -- Perceptions toward marketing higher education : do academic disciplines make a difference? / Raymond E. Taylor, John R. Darling -- Are U.S. colleges and universities applying marketing techniques properly and within the context of an overall marketing plan? / Leslie A. Goldgehn -- Academic program review : a market strategy perspective / Robert Cope, George Delaney -- Multiple positions for an academic institution : a factor analysis approach / William S. Sekely, Rebecca M.J. Yates -- A guide to effective use of alumni student recruitment / James S. McCoy, David A. Allen, Jr.--The enrollment challenge for business schools : an alumni view / Sandra L. Schmidt -- Enrollment management : the model, the manager, and the message / Jan Jantzen -- Guidlelines for using market research in college publications / Edward Ziegler -- Factors and strategies which influence the marketing of successful fund raising programs in small private colleges / Ronald J. Kraus -- The role of public relations in a successful fund-raising campaign / Michael F. Adams, Larry G. Bumgardner -- Up the organization / Thomas J. Hayes.
650		0	_aEDUCATION, HIGHER _zUNITED STATES _xMARKETING _xCONGRESSES. _9125799
700	1	0	_aHayes, Thomas J. _q(Thomas Joseph), _d1953-, _eed. _9125800
910			_aอ.อุดม _bบุ๊คเน็ท _c290606
942			_cGEN
998			_anip 0806 _bvip 0806
999			_c103133