000 00711nam a2200217 4500
005 20170210201521.0
008 060707s 2003 eng
020 _a0312340214
_c595
049 _bSPU-CHN
050 0 0 _aHF 5823
_bR65H
100 0 _aRoman, Kenneth
_9124005
245 1 4 _aHow to advertise : building brands and businesses in the new marketing world /
_cKenneth Roman
_h[book]
250 _a3 rd ed
260 _aNew York :
_bThomas Dunne Books,
_c2003
300 _axix, 263 p. ;
_c21 cm.
500 _aIncludes index
650 0 _aADVERTISING
_936801
700 1 0 _aMaas, Jane
_9124006
942 _cGEN
999 _c101645