000 00641nam a2200193 4500
005 20170210201521.0
008 060707s 2005 eng
020 _a0070581592
_c595
049 _bSPU-CHN
050 0 0 _aHF 5827.2
_bS46B
100 0 _aSengupta, Subroto
_9123993
245 1 0 _aBrand positioning : strategies for competitive advantage /
_cSubroto Sengupta
_h[book]
250 _a2 nd ed
260 _aNew Delhi :
_bMcGraw-Hill,
_c2005
300 _axiv, 297 p. :
_bcol.ill ;
_c23 cm.
650 0 _aPOSITIONING
_9100776
942 _cGEN
999 _c101628