| 000 | 00876nam a2200229 4500 | ||
|---|---|---|---|
| 005 | 20180825102322.0 | ||
| 008 | 060707s 2004 eng | ||
| 020 |
_a9812388567 _c1295 |
||
| 049 | _bSPU-CHN | ||
| 050 | 0 | 0 |
_aHD 69.B7 _bC67 |
| 245 | 0 | 0 |
_aCorporate cultures and global brands / _cedited by Albrecht Rothacher _h[book] |
| 260 |
_aNew Jersey : _bWorld Scientific, _c2004 |
||
| 300 |
_aviii, 269 p. ; _c23 cm. |
||
| 500 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_9123988 _aBRAND NAME PRODUCTS _xMANAGEMENT _xCONGREEESE |
|
| 650 | 0 |
_9123989 _aBRAND NAME PRODUCTS _xMARKETING _xCONGREEESE |
|
| 650 | 0 |
_aCORPORATE CULTURE--CONGREEESE _9123990 |
|
| 650 | 0 |
_aCORPORATE IMAGE--CONGREEESE _9123991 |
|
| 700 | 1 | 0 |
_aRothacher, Albrecht _eed _9123992 |
| 942 | _cGEN | ||
| 999 | _c101627 | ||