000 00752nam a2200205 4500
005 20170210201520.0
008 060707s 2006 eng
020 _a0750663618
_c1195
049 _bSPU-CHN
050 0 0 _aGT 3405
_bM37I
100 0 _aMasterman, Guy
_987402
245 1 4 _aInnovative marketing communications : strategies for the events industry /
_cGuy Masterman
_h[book]
260 _aAmsterdam :
_bElsevier Butterworth-Heinemann,
_c2006
300 _axxi, 322 p. :
_bill ;
_c25 cm.
500 _aIncludes bibliographical references and index
650 0 _aEVENTS MANAGEMENT SERIES
_9123985
700 1 0 _aWood, Emma H.
_9123986
942 _cGEN
999 _c101621