000 00730nam a2200205 4500
005 20170210201520.0
008 060707s 2003 eng
020 _a0071462155
_c650
049 _bSPU-CHN
050 0 0 _aHF 5821
_bC36F
100 0 _aCappo, Joe
_9123983
245 1 4 _aThe future of advertising : new media,nwe clients,new consumers in the post-television age /
_cJoe Cappo
_h[book]
260 _aNew York :
_bMcGraw-Hill,
_c2003
300 _axi, 260 p. :
_bTable ;
_c21 cm.
500 _aIncludes bibliographical references
650 0 _aADVERTISING
_936801
650 0 _aADVERTISING
_zUNITED STATES
_938677
942 _cGEN
999 _c101618