| 000 | 00848nam a2200229 4500 | ||
|---|---|---|---|
| 005 | 20170210201455.0 | ||
| 008 | 060629s 2003 eng | ||
| 020 | _a0471271373 | ||
| 049 | _bSPU-CHN | ||
| 050 | 0 | 0 |
_aHF 5415.55 _bZ68C |
| 100 | 0 |
_aZikmund, William G. _970323 |
|
| 245 | 1 | 0 |
_aCustomer relationship management : integrating marketing strategy and information technology / _cWilliam G. Zikmund _h[book] |
| 260 |
_aHoboken : _bWiley, _c2003 |
||
| 300 |
_axix, 179 P.; _c24 cm. |
||
| 650 | 0 |
_aRELATIONSHIP MARKETING _951711 |
|
| 650 | 0 |
_aCUSTOMER RELATIONS _xMANAGEMENT _956042 |
|
| 650 | 0 |
_aCUSTOMER RELATIONS _xMANAGEMENT _xDATA PROCESSING _991204 |
|
| 700 | 1 | 0 |
_aMcLeod, Raymond _969318 |
| 700 | 1 | 0 |
_aGilbert, Faye w. _9123539 |
| 942 | _cGEN | ||
| 999 | _c101253 | ||