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| 005 | 20170415123110.0 | ||
| 008 | 060629s2005 si eng | ||
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_a0131234390 _c1109 Bht |
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| 040 | _aSPU | ||
| 049 | _bSPU-CHN | ||
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_aHF 5415 _bP74 2005 |
| 245 | 0 | 0 |
_aPrinciples of marketing : _ban Asian prespective / _cPhilip Kotler...[et al] _h[book] |
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_aSingapore : _bPrentice Hall, _c2005 |
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| 300 |
_axiv, 535 p (A-14 p.),(R-18 p.),(G-11p.),(I-10 p.) ; _c28 cm. |
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| 449 | 0 | _a160100 | |
| 505 | 0 | _aUnderstanding marketing and the marketing process--Developing marketing opportunities and strategies--Developing the marketing mix--Managing marketing | |
| 650 | 0 |
_aMARKETING _xMANAGEMENT _934112 |
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| 650 | 0 |
_aMARKETING _934000 |
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| 700 | 0 |
_aKotler, Philip _9114321 |
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_aอ.จินดา _bสิงค์โปร์ _c190906 |
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| 942 | _cGEN | ||
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_anip 0906 _bvip 0906 |
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| 999 | _c101243 | ||