| 000 | 00826nam a2200229 4500 | ||
|---|---|---|---|
| 005 | 20170210201424.0 | ||
| 008 | 060623s 2005 eng | ||
| 020 | _a0273676458 | ||
| 049 | _bSPU-CHN | ||
| 050 | 0 | 0 |
_aHF 5415.123 _bP52I |
| 100 | 0 |
_aPickton, David _970867 |
|
| 245 | 1 | 0 |
_aIntegrated marketing communications / _cDavid Pickton _h[book] |
| 250 | _a2 nd ed | ||
| 260 |
_aHarlow : _bPearson Education, _c2005 |
||
| 300 |
_axxii, 761 P. : _bill ; _c25 cm.+1 CD-ROM |
||
| 500 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aCOMMUNICATION IN MARKETING _948624 |
|
| 700 | 1 | 0 |
_aBroderick, Amanda _970868 |
| 942 | _cGEN | ||
| 999 | _c100783 | ||