| 000 | 01011pam a2200313 a 4500 | ||
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| 005 | 20250613001042.0 | ||
| 008 | 060616s1994 ilua b 001 0 eng | ||
| 020 | _a0256122121 | ||
| 020 | _z0256156121 (international edition) | ||
| 049 | _bSPU-BK SPU-CHG | ||
| 050 | 0 | 0 |
_aHF 5415.135 _bC72S 1994 |
| 100 | 1 |
_aCravens, David W. _970178 |
|
| 245 | 1 | 0 |
_aStrategic marketing / _cDavid W. Cravens _h[book] |
| 250 | _a4th ed. | ||
| 260 |
_aBurr Ridge, Ill. : _bIrwin, _c1994 |
||
| 300 |
_axxxi, 811 p. 1 v. (various pagings) : _bill. ; _c25 cm. |
||
| 490 | 4 |
_aThe Irwin series in marketing _989698 |
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| 449 | 0 | _a110210 | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMARKETING _xDECISION MAKING. _938485 |
|
| 650 | 0 |
_aMARKETING _xMANAGEMENT. _934000 |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. _988042 |
|
| 910 |
_aบริจาค _c070714 |
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| 942 | _cGEN | ||
| 998 |
_agam 0806 _bgam 0806 |
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| 998 |
_asumon _bNuch |
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| 998 | _aniparat 0714 | ||
| 999 | _c100412 | ||