Business-to-business marketing / Ross Brennan, Louise Canning & Raymond McDowell

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Material type: Text

TextPublication details: Los Angeles : Sage, 2017Edition: 4th edDescription: xvii, 391 pages ; 26 cmISBN:

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Contents:

Fundamentals of Business-to-Business Marketing

Business-to-Business Marketing Analysis and Strategy

Communicating and Interacting with Customers

Managing Marketing Processes

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode	Course reserves
General Book	SPU Library, Bangkok (Main Campus)	General Books (ENGLISH)	Floor 6: General Shelves (ENGLISH): H, J	HF 5415.1263 B73B 2017 (Browse shelf(Opens below))	Available	F067991	กลยุทธ์การตลาด ภาคการศึกษาที่ 2

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Includes bibliographical references and index.

Fundamentals of Business-to-Business Marketing

Business-to-Business Marketing Analysis and Strategy

Communicating and Interacting with Customers

Managing Marketing Processes

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