Strategy maps : converting intangible assets into tangible outcomes / Robert S. Kaplan, David P. Norton. [book]
Material type:
TextPublication details: Boston : Harvard Business School Press, 2004Description: xviii, 454 p. : ill. ; 24 cmISBN: - 1591391342 (alk. paper)
- HD 30.28 K36S 2004
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | General Shelves (English) | HD 30.28 K36S 2004 (Browse shelf(Opens below)) | Available | BG001190 |
Includes bibliographical references and index.
Strategy maps -- Operations management processes -- Customer management processess --Innovation processes -- Regulatory and social processes -- Aligning intangible assets to enterprise strategy -- Human capital readiness -- Information capital readiness -- Organization capital readiness -- Customizing your strategy map to your strategy -- Planning the campaign -- Private-sector organizations -- Public-sector organizations -- Nonprofit organizations.
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