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Capturing, analyzing, and managing word-of-mouth in the digital marketplace / Sumangla Rathore, Avinash Panwar, [editors]. by

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publisher: Hershey, PA : Business Science Reference, [2016]

Availability: Items available for loan: SPU Library, Bangkok (Main Campus) (1)Call number: HF 5415.1265 C36 2016.

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Electronic marketing : integrating electronic resources into the marketing process / Joel Reedy, Shauna Schullo [book] by

Edition: 2nd ed.

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Mason, Ohio : Thomson/South-Western, 2004

Availability: Items available for loan: SPU Library, Chonburi campus (1)Call number: HF 5415.1265 R43E 2004. SPU Library, Khon Kaen campus (1)Call number: HF 5415.1265 R43E 2004.

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Electronic marketing : integrating electronic resources into the marketing process / Joel Reedy, Shauna Schullo, Kenneth Zimmerman. by

Series: The Dryden Press series in marketing

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Fort Worth : Dryden Press, 2000

Availability: Items available for loan: SPU Library, Chonburi campus (1)Call number: HF 5415.1265 R43E 2000.

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Marketing moves : a new approach to profits, growth, and renewal / Philip Kotler, Dipak C. Jain, Suvit Maesincee. by

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, Mass. : Harvard Business School Press, 2002

Availability: Items available for loan: SPU Library, Chonburi campus (3)Call number: HF 5415 K67M 2002, ...

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Strategic electronic marketing : managing e-business / Brad Alan Keindl. by

Kleindl, Brad Alan

Edition: 2nd ed.

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Cleveland, Ohio : Thomson/South-Western, 2002

Availability: Items available for loan: SPU Library, Chonburi campus (1)Call number: HF 5415.1265 K53S 2002.

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