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Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. by

Edition: 5th ed.

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, N.J. : Prentice Hall, 1996

Availability: Items available for loan: SPU Library, Chonburi campus (2)Call number: HF 5823 B37A 1996, ...

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Brand porlfolio strategy : creating relevance differentiation... by

Aaker, David A

Material type: Text

Text

Publication details: New York: Free Press, 2004

Availability: Items available for loan: SPU Library, Bangkok (Main Campus) (1)Call number: HD 69.B7 A24B 2004.

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Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day by

Material type: Text

Text; Format: print

Publication details: New York : John Wiley & Sons,Inc, 1999

Availability: Items available for loan: SPU Library, Chonburi campus (1)Call number: HF 5415.2 K85E 1999.

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Strategic market management by

Aaker, David A

Edition: 5th ed.

Material type: Text

Text

Publication details: New York: John Wiley and Sons, 1998

Availability: Items available for loan: SPU Library, Chonburi campus (1)Call number: HF 5415.13 A24S 1998.

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Strategic market management by

Aaker, David A

Edition: 1st ed.

Material type: Text

Text; Format: print

Publication details: New York : John Wiley and Sons, 2010

Availability: Items available for loan: SPU Library, Bangkok (Main Campus) (1)Call number: HF 5415.13 A24S 2010. SPU Library, Chonburi campus (1)Call number: HF 5415.13 A24S 2010.

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