Marketing / C. Shane Hunt, John E. Mello

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Material type: Text

TextPublication details: New York, NY : McGraw-Hill Education, 2015Edition: 1st editionDescription: xxxviii, 454 pages : color illustrations ; 28 cmISBN:

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Contents:

Marketing in the twenty-first century -- Understanding your customer -- Reaching your customer -- Responding to your customer

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Bangkok (Main Campus)	General Books (ENGLISH)	Floor 6: General Shelves (ENGLISH): H, J	HF 5415 H86M 2015 (Browse shelf(Opens below))	Available	F068812

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Includes bibliographical references and indexes.

Marketing in the twenty-first century -- Understanding your customer -- Reaching your customer -- Responding to your customer

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