Strategic retail management : text and international cases / Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein [electronic resource]

By:

Zentes, Joachim

Contributor(s):

Material type:

Computer fileSeries: LehrbuchPublication details: Wiesbaden : Springer Gabler, 2017Edition: Third editionDescription: 1 online resourceISBN:

9783658101831 (E-book)

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LOC classification:

HF 5429 Z46S 2017

Online resources:

View Full-text

Contents:

Functions, Formats and Players in Retailing -- Strategic Marketing in Retailing -- Marketing Mix in Retailing -- Buying, Logistics and Performance Measurement

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
E-Book	SPU Library, Bangkok (Main Campus)	Electronic Resources	On Display	HF 5429 Z46S 2017 (Browse shelf(Opens below))	Available	9783658101831

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Functions, Formats and Players in Retailing -- Strategic Marketing in Retailing -- Marketing Mix in Retailing -- Buying, Logistics and Performance Measurement

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