Includes bibliographical references and index

80/20 rule -- Accessibility -- Advance organizer -- Aesthetic-usability effect -- Affordance -- Color -- Common fate -- Confirmation -- Constraint -- Contour bias -- Control -- Convergence -- Cost-benefit -- Defensible space -- Depth of processing -- Design by committee -- Desire line -- Development cycle -- Entry point -- Errors --Expectation effect -- Exposure effect -- Face-ism ratio -- Factor of safety -- Feedback loop -- Fibonacci sequence -- Figure-ground relationship -- Fitts' law -- Five hat racks -- Forgiveness -- Garbage in-garbage out -- Golden ratio -- Gutenberg diagram -- Hick's law -- Hierarchy -- Hierarchy of needs -- ness -- Iteration -- Law of Prägnanz -- Layering -- Legibility -- Life cycle -- Mental model -- Mimicry -- Mnemonic device -- Modularity -- Most advanced yet acceptable -- appearance effect -- Not invented here -- Performance load -- Personas -- Progressive disclosure -- Prospect-refuge -- Readability -- Red effect -- Redundancy -- Rosetta stone -- Satisficing -- Scarcity -- Self-similarity -- Serial position effects -- Shaping -- resonance