Includes index

Introduction : what do we talk about when we talk about anime? -- Kid Deko's new picture book : early cartoons in Japan 1912-21 -- The film factories : animation technique and technology 1921-37 -- The shadow staff: Japanese animation at war 1931-48 -- The seeds of anime : Japanese animation industries 1946-62 -- Dreams of export : Tōei Dōga and MOM Production 1953-67 -- Warrior business : Tezuka's anime revolution in context 1961-72 -- The brown screen : trended change in Japanese animation 1966-83 -- The third medium : the transformation of ownership and access 1977-96 -- The Pokémon shock : anime goes global 1984-97, 1997-2006 -- The digital engine : new technologies in animation 1983-2012 -- Epilogue : the end of anime's first century